LOGO DESIGN & BRANDING
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maczooma2025-09-25 23:38:122025-09-26 01:13:54Ryan Wellness Group Website Design & Build
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maczooma2025-09-24 21:31:482025-09-25 21:55:05Ryan Wellness Group
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maczooma2024-08-27 23:03:042025-04-25 18:49:31FENIX-CONSCIOUS-LEISUREWEAR
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maczooma2024-07-10 17:34:072024-07-15 23:38:54HKB Designs – Rebrand
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maczooma2024-05-05 22:26:192024-07-11 17:59:42Black Diamond
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maczooma2023-06-16 01:35:032024-07-11 17:36:23Rebrand & Website for INdulgeLOGO DESIGN & BRANDING
Hospitality work is a little different to other kinds of logo and brand design as you are designing within the context of another brand and in relation to, to some extent other brands or outlets. You have to see the big picture, even uniforms which create a whole vibe and influence the brand experience are taken into consideration. You’re also ideally on the same page as the interior designer and F&B Consultant.
A logo could really be anything, we give it meaning.
“Your logo isn´t supposed to tell the whole story, it creates the mood , it’s the front door, the brand is the world your client steps into.”
Design Process
Forming a brief, this is used to outline, the goals and objectives of the project, together with the requirements and wishes of the client. A brief minimises errors in the project and helps the client and the designer understand each other earlier. So it’s a good idea to take the time to talk. Gather company mission, core values, target audience, budget, and project goals through a brief or questionnaire. Analyze direct and indirect competitors to spot industry trends and visual gaps. Start to compile direction in words.
Attention is paid to analysing the company itself, its positioning, mission, values, goals, and priorities. Target audience research is crucial: the brand should speak the same language and find an emotional key to its consumers.
Conceptualization & Sketching, Digitization & Refinement
We aim to develop one or more stylistic directions which will allow fulfilling the branding goal and marketing needs. Sometimes it happens that the requirements from the customer are so clear that the logo direction is set during the first iteration and needs only to get polished. Sometimes it takes more time. Every project is different.
Polishing the details and Finalising the chosen concept or direction. At this stage, we develop the chosen direction and work over the slightest details.
People far from the design process can be stunned by the level of attention to detail that is paid at this stage.
Sometimes, it takes hours of work to develop the variants with tiny changes set in millimeters which still influence the general harmony. Here we can still experiment with forms and lines, hues and shades.
Last but not least is the stage where we create a style guide for the approved and finalised logo. The guide will include clear and informative instruction of correct and incorrect variations of the logo use. This becomes the basis for a brand book and enables customers in the future to inform any sides involved in the creative process like print shops, for example, to keep the rules of harmonic presentation of the logo.
Your brand guide and the use of one is fundamental in building trust in your brand.
LET’S CREATE THE IDENTITY YOUR BUSINESS NEEDS!
Let me know a little bit about you and your project, if possible send me source links, and your LinkedIn profile and we can set up a strategy call!
