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International Centre For Genetic Engineering and Biotechnology

role: Graphic designer, Copy, Art Director.

agency: APS

 

Corporate Identity
Annual Report
Brochure


Our brief was to inform and give a positive visual impression as genetic research and biotechnology are not always seen in a positive light by the public The helix was requested by the client. I built a simple 3d model then rendered it going off at an upward angle to reflect the positive aspect of their research work. The pay off I thought up together with the client who knew what he wanted to convey, which was learning and development.

   
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The ICGEB had an identity crisis; they had no identity really to speak of apart from a very old logo which they only a rough a gif image of. They didn't want to change the logo altogether but recognised that it needed to be cleaned up simplified and modernised.